"CRITICALLY ENDANGERED"
Imogen Briggs
Photography : Lucy Duncan
Models : Yvette Whatman, Piper Jones & Francesca Di Paolo
08.10.21
To Help support Endangered Australian Birds please visit
https://www.birdlife.org.au/support-us/
Critically Endangered is a fashion-based project which endeavours to raise awareness of endangered Australian birds. Centred around three endangered species of Australian birds, the Red-tailed Black-Cockatoo, Orange-bellied Parrot, and Helmeted honeyeater, the pieces aim to bring attention to their looming extinction through an art- based fashion installation to provoke a sense of urgency to the cause.
Approaching the collection through a personal anecdotal perspective, each species is paid homage to through minimalistic and elegant designs. The incorporation of pleats and layering in conjunction with elaborate colours personalised to each species, is used to reflect each bird’s distinct form and feathers. To further the individuality, intricate signifiers are added to each dress to reference each bird without creating excessively performative pieces.
My individual practice revolves around garments that are considered ‘minimalistic simplicity’ in nature but embed hidden messages of awareness in subtle ways. These are not always seen by the viewer immediately, but once realised, incite conversation about the greater issue at hand. The three pieces in this collection have been created to recognise the dangers that human lifestyles pose on Australia’s bird population. Ultimately, raising awareness to the greater public by confronting them with fashion through a minimal artistic lens.